Product Release Notes

The redesigned analytics dashboard provides deeper insights into referral engagement, customer acquisition, and revenue attribution. Marketers can now track conversion rates, AOV uplift, and referral-driven revenue with greater clarity. This unified view empowers smarter decisions and more effective optimization of referral programs 

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Ledger events for referral and loyalty programs can now be streamed directly to partner systems in real time. This ensures immediate visibility into reward accruals, redemptions, and adjustments without relying on batch updates. Merchants gain accurate financial tracking while developers benefit from secure, low-latency integrations.

Keep your customer data fresh and connected across every system. When shoppers opt in, opt out, or update their loyalty status, those changes are instantly streamed to your ESPs, CDPs, and data warehouses. This ensures campaigns stay relevant, segmentation is always accurate, and customers enjoy a consistent experience across every touchpoint.

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Gain more control over your promotions. This update allows marketers to define rules for how and when Shopify coupon codes are applied. Set conditions like minimum purchase thresholds or exclude specific products or collections—no developer help required.

One referral flow, two tailored rewards. You can now offer different incentives based on whether an advocate is a subscriber or not—like account credit for one group and a free month for another. More personalization = more referrals.

Measure the effectiveness of your Loyalty Reward Emails and Points Expiration Reminders. Gain insight into engagement and revenue to refine your email strategy and drive program success.