Event Tracking

Track purchases, sign ups or any custom events (e.g. mobile app download, offline purchases).
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Referral & Loyalty Modules

Automatically install Friendbuy javascript on all applicable pages and surface out-of-the-box customer facing referral & loyalty modules and dashboards.
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Leverage Friendbuy's Referral and Loyalty Program Software to reward customers for the events that matter most to your business

Track Sign Ups
Track sign ups to reward customers for account creation and other sign-up actions.
Track Purchases
Send purchase data to Friendbuy and reward advocates based on their friends’ purchases or reward customers for any purchase made through Friendbuy's rewards engine
Track Any Custom Event
Send any event to Friendbuy such as an app download or quiz completion and reward your customers for these actions.

Destination Integration  

Launch quickly through your Segment Workspace
Seamlessly integrate, launch and optimize your referral and loyalty programs through your Segment dashboard with the web and cloud destination actions. You’ll be able to quickly:
  • Load Friendbuy's JavaScript
  • Enable referral and loyalty event tracking and attribution
  • Enable customer-facing referral widgets
  • Send Friendbuy customer data and purchase events to trigger rewards to customers

Source Integration

Personalize customer journeys
Send referral and loyalty event data to Segment in real time, so you can send data instantly to connected tools like your data warehouse. Automatically send the following data from Friendbuy to Segment:
  • Customer data
  • Referral event data
  • Loyalty event data
  • Reward event data

Acquire, engage and retain more customers with Friendbuy & Segment

Friendbuy and Segment’s two-way integration was built to help marketers like you acquire customers faster through referrals, and engage and retain customers with a loyalty program fuelled by integrated data. By using Friendbuy and Segment together, you can:
  • Acquire 5 - 15% of all new customers through your referral program
  • 4X your customer lifetime value
  • Go beyond cookie-cutter programs and act on customer data with relevant, personalized communication
Increase Customer Lifetime Value

Your best channel for growth is happy customers.

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"It’s not just about getting new customers, it's about keeping the ones we have engaged and providing an outlet for them to share their positive experience with Prose."
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Kati P'Pool | Senior Lifecycle Marketing Associate, Prose