Since switching to Friendbuy in 2021, the Branch Furniture team hasn’t looked back. Erika recalls their onboarding process as an easy transition that set their referral program up for long term success.

“The Friendbuy team showed us the full customer journey with referrals, including all the different placements and ways we could incorporate it into our customer communications. That made it really easy for us to get live and launch.”

Today, Branch promotes their referral program in a few key places throughout the customer journey.

First, they have a main call-to-action (CTA) in their navigation bar, which triggers a referral widget when clicked. 

They also have a refer-a-friend CTA in the footer of their site.

Branch has also implemented a post-checkout referral overlay, as seen below.  

They've also integrated their referral program into their email and SMS communications. Using Friendbuy’s integration with Klaviyo, they promote their referral program in post-purchase emails like the one below.

Using Attentive, they also generate referral program awareness through SMS blasts like the one below.

“Adding our referral program into our Klaviyo and Attentive workflows is a set it and forget it way to build our communities and drive customer loyalty and repeat purchases. Referrals are a really credible way to gain more customers because customers trust the person encouraging them to buy.” 

Results