23 Best Referral Program Ideas By Top-Performers

Ditch the boring list of referral program ideas and dive into this one. These referral programs will show you 23 creative ideas that you can steal.

With referral marketing software like Friendbuy, you can launch any of these referral program ideas within a matter of minutes.

Get ready for a deep-dive, we’ve got 23 customer referral program ideas to go through. 

Tips For A Successful Referral Program 

Before we jump into all the impressive referral programs that our customers are running, we want to make sure that you have everything you need to set up your own referral program.

When rewarding customers, you'll need to decide if you want to reward both the current customer and the referred customer. Most referral programs have one of the following incentive structures:

• Double-Sided Offer: both Advocate and Friend get a reward
• One-Sided Offer: only one person, either Advocate or Friend, gets a reward

You’ll also need to decide on the customer referral program rewards to offer Advocates and Friends. The referral rewards need to be good enough that it encourages customers to take action. The most common referral rewards are:

• Loyalty points
• Cash back
• Coupons
• Store credit
• Free month (subscriptions)
• Gift cards
• Discount (10% off for you and 10% off for friend)
• Access to special content (White papers, ‘How To’ guides, etc.)
• Upgrades - access to special features (SAAS and web apps)
• Donation to charitable cause
• Special events (in-store/brick and mortar)
• Premiums or Gifts (physical items like a tote bag or store merchandise)

If you're just starting out with your referral program, then take a look at our guide to referral program best practices. Or contact our team and we will help get you set up with our referral program software and start getting referred customers.

Options for Building Your Referral Program

Building a successful referral program can be a complex task, but with Friendbuy, it becomes a streamlined and efficient process. Friendbuy's innovative referral program software empowers businesses, enabling them to create, manage, and optimize referral programs that drive customer acquisition and foster loyalty.

The software offers a unique blend of program design flexibility, brand design customization, and tech stack integrations, all underpinned by industry-leading best practices. This ensures that your referral program is not only effective but also aligns perfectly with your brand and business objectives.

Friendbuy's comprehensive analytics provide valuable insights that enable data-driven decisions, enhancing the performance of your referral campaigns. Whether you're in e-commerce, B2B, or a regulated industry like insurance or financial services, Friendbuy's software can help you harness the power of word-of-mouth referrals to significantly reduce Customer Acquisition Costs (CAC) and increase Customer Lifetime Value (LTV). Read more about referral program benefits.

For a detailed guide on leveraging Friendbuy's capabilities, read through our post on how to build a referral program. With Friendbuy, you have all the tools and expertise you need to build a successful referral program that drives growth. 

Not sure where to start? Let’s inspect what our best performing Friendbuy customers are doing with their referral programs.

Best Referral Program Ideas by Our Top Customers

These referral programs encourage happy customers to refer friends in fun and creative ways. The best part? You can run more than one of these referral program ideas at a time.

1. Reward Every Successful Sign-Up

Metromile, a car insurance company, gives its Advocates a $25 gift card for every referred Friend who signs up. Advocates can only enroll in the program once they’re logged in to their accounts. 

• Industry: Insurance
• Incentive Type: One-sided offer
• Referral Reward: Advocate – $25 gift card for every referred Friend that signs up
• Promotion Type: Website & Mobile App
• Call-to-Action (CTA): Get paid for your referral

Once Advocates sign in, they’ll see a “Refer a Friend” option in the top navigation bar. Over 46% of referral revenue comes from this placement. 

As they click on it, they’ll be asked to submit their and their Friend’s emails. Alongside this placement, some other placements include:

• Landing page with an embedded referral widget - 30% of referral revenue comes from this placement:

• Post quote submission overlay - 24% of referral revenue comes from this placement:

• Mobile app integration - Customers see as much as 50% of referral conversions coming through the mobile app (depending on mobile app engagement): 

2. Reward High Lifetime Value

Quickbooks, an accounting software business, offers $30 in Amazon cash to Advocates when their referred Friend gives Quickbooks a try for 60 days.

• Industry: B2B, Finance
• Incentive Type: Double-sided
• Referral Reward: Advocate – Get $30 for every successful referral; Referred Friend – Give 50% off for 6 months
• Promotion Type: Website widget
• Call-to-Action (CTA): Give 50%, Get $30.

The referred Friend receives a whopping 50% discount for 6 months when they sign up.

This incentive structure ensures that rewards aren’t paid out until the Friend becomes a true customer, keeping the brand’s cost per acquisition (CPA) low and its referral rates high.

3. Encourage Customers With A Percentage-Based Discount

Bonobos, a popular Menswear brand and Friendbuy user, encourages its existing customer base to refer friends, family members, and other people in their network by giving them 25% off on all their products. 

• Industry: Apparel
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – Get 25% off once the referred Friend has ordered; Referred Friend – Get 25% off their first purchase
• Promotion Type: Website
• Call-to-Action (CTA): Refer a Friend, Get 25% Off

Here, the Advocates will get 25% off only when their Friend makes their first purchase. The referred Friend gets 25% off their first order, which makes them more likely to make a purchase.

To enroll in Bonobos’ “Refer a Friend, Get 25% Off,” referral program, Advocates need to head over to their program page powered by Friendbuy and enter their email.

As soon as they enter their email, they’ll get a referral code and link along with the option to share it via:

• Email 
• Messenger
• Facebook

One functionality of Friendbuy software used by Bonobos is the option for Advocates to tick-mark the “Send my Friend a reminder in 3 days” option to send a reminder email to their Friend(s). 

Advocates don’t even need to launch their email, Facebook, or Messenger applications to refer their Friends to Bonobos. Instead, they can do it directly from their referral page. 

They can use the default message template or customize it to fit the needs and pain points of the people they’re referring. 

Or they can just share their referral link across social media platforms of their choosing, maybe even their fashion blog or YouTube channel.

The Friendbuy touch: One functionality of Friendbuy software used by Bonobos is the option for Advocates to tick-mark the “Send my Friend a reminder in 3 days” option to send a reminder email to their Friend(s). 

4. Offer A Double-Sided Monetary Incentive

Joie, a luxury women’s fashion brand, runs its “Give $25, Get $25” referral marketing program to encourage customer referrals and spread the word about the Joie brand via word-of-mouth marketing. 

• Industry: Apparel
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – Get $25 for every successful referral; Referred Friend – Gets 25% off their first purchase of $100 or more
• Promotion Type: Website
• Call-to-Action (CTA): Give $25, Get $25

When Advocates refer someone, the referred Friend instantly gets $25 off their first order worth $100 or more. And the moment they make their first purchase, Advocates will get $25 in points. 

To be a part of their referral marketing program, all they need to do is head over to their “Give $25, Get $25” program page, enter their email address, and proceed forward.

Then, they’ll enter their Friend’s email address. 

Or they can just copy the referral link or share their message on Twitter, Facebook, Messenger, or WhatsApp. 

Rather than giving their customers a percentage-based discount, Joie credits both parties a fixed $25 off. 

5. Offer A Free Gift To All Referral Program Participants

OLAPLEX’s wide range of hair care products focuses on helping people repair, protect, and strengthen their hair. To encourage their customers to spread the word about their brand, OLAPLEX runs a “Share the OLAPLEX Love” program. 

• Industry: Beauty
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – Get a free healthy hair maintenance kit for every referred Friend that purchase; Referred Friend – Gets a free healthy hair kit (no additional costs for shipping) with their first purchase
• Promotion Type: Website
• Call-to-Action (CTA): Share the OLAPLEX love

For every Friend Advocates refer (and after their first successful purchase), the Advocate will get OLAPLEX’s health maintenance kit for free—shipping included.

All they need to do is head over to their program page, enter their info, and click “Start Sharing.” 

As soon as they do that, they’ll get a dedicated referral link, which they can share anywhere they’d like or just add emails of people they’d like to refer. Or they can share their message across Messenger, Facebook, or Twitter at the click of a button.

Advocates can either use OLAPLEX’s default referral email template as is, or they can customize it to make sure they’re putting the right message in front of the right people, targeting their specific pain points or problems. 

With one of Friendbuy’s referral page features, Advocates can even select the “Send my friend a reminder in 3 days” option to send a reminder email to the people they referred. 

6. Reward Loyal Customers With Higher Discount

Herbivore, founded in 2011, sells safe, natural, and highly effective beauty products that are original, and created and tested by the brand on real people. Herbivore’s “Give 15%, Get 20%” referral program encourages their customers to share 15% off with their Friends while giving them 20% off on their next purchase. 

• Industry: Beauty
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – Get 20% off their next purchase on orders exceeding $100 before shipping and taxes; Referred Friend – Get 15% off their first purchase on orders exceeding $75 before taxes and shipping
• Promotion Type: Website
• Call-to-Action (CTA): Give 15%, Get 20%

To join their referral program, Advocates can just head over to their program page and add their name, email, and phone number (optional). 

The higher offer (20% off) to the Advocate—who already knows and loves the brand—is an extra little incentive to show customer appreciation and thank them for their loyalty.

7. Give A Gift Card To Referring Customers

Burrow, a popular furniture brand, rewards its customers with a $50 Amazon card for every successful referral. This means that Burrow doesn’t restrict its customers to their online store as they reward them with Amazon gift cards rather than online store credits. 

• Industry: Home Goods
• Incentive Type: Double-sided offer 
• Referral Reward: Advocate – Get a $50 Amazon gift card upon the referred Friend’s first purchase; Referred Friend – Get $75 off any order over $300
• Promotion Type: Website 
• Call-to-Action (CTA): Get rewarded for sharing your style

When Advocates refer someone, the referred Friend gets $75 off their order when they spend over $300. And when the Friend finally makes their first $300+ purchase, Advocates will earn a $50 Amazon gift card.

To get started, Advocates need to hop onto Burrow’s referral page and submit their name and email. 

As soon as they do that, they’ll get:

• A referral Link that they can share anywhere.
• Enter their Friends’ email addresses to send an invite directly to their Friends’ mailboxes. They can even customize the default email message template. Upon tick-marking the “Send my Friend a reminder in 3 days” email, they can roll out an automatic reminder email to the people they referred.
• Share their message across Messenger, Facebook, and/or Twitter at the click of a button.

8. Mention “Free” Products 

Naturebox creates and offers high-quality, healthy snacks that taste delicious. Their goal is to provide healthy and delicious snacks in the most convenient manner possible—directly at their customers’ doorsteps. 

• Industry: Food & Beverage
• Incentive Type: Double-sided offer 
• Referral Reward: Advocate – Get $20 in-store credits for every successful referral;  Referred Friend – Get 25% off your first order
• Promotion Type: Website 
• Call-to-Action (CTA): Get $20 when you share Naturebox

The brand uses Friendbuy to get new customers through referral marketing. Food brands can take inspiration from Naturebox’s referral program idea.

Naturebox’s referral marketing program allows its current customers to earn $20 for every referral they make that converts. 

Every customer that Advocates refer will get 25% off on their first order. And when the referred Friend successfully places an order for the first time, Advocates will earn $20, which gets them “free snacks”. 

Forty-six percent of Naturebox’s referral revenue comes from the “Free Snacks” placement in the menu bar. 

When Advocates click on it, a pop-up will launch requesting them to enter their name, email, and phone number (optional). 

As they click on “Start Sharing,” they’ll get a dedicated referral link which they can share anywhere, add their Friends’ emails while also customizing their email message template, or just share it across Messenger, Facebook & Twitter. 

It’s low-maintenance and effective, hitting the sweet spot for referral incentives that convert.

9. Give Store Credit

Flaviar, a fine spirits and whiskey club, has a year-round referral program that customers are part of their post-purchase flow. For every successful referral, the customer Advocate will get 50 store credits. The people they refer will also get 50 store credits, which they can easily use as soon as they join the club.

• Industry: Food & Beverage
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – Get 50 store credits as soon as the referred Friend joins the club; Referred Friend – Get 50 store credits as soon as your Friend joins the club
• Promotion Type: Website
• Call-to-Action (CTA): Get 50 store credits for every Friend you bring to the club

Here's what Flaviar’s post-purchase referral marketing placement looks like:

Flaviar places the referral widget right on the website immediately after a customer makes a purchase. The brand uses catchy copy to get the customer’s attention while making it clear what’s being offered.

Advocates submit their emails to refer people. Not only does this customer’s email allow them to monitor their rewards, but it also gives the business another customer email that can be added to their email marketing list.

Once they enter their emails, they’ll get a dedicated referral link. 

Advocates can either send a customizable email, or they can send a referral message directly via Facebook Messenger or post it on their Facebook feed.

10. Use Rewards To Upsell 

Tonal has a “Refer a Friend, Get $50” referral program. For every successful referral, Advocates will earn $50 to spend on Tonal and the referred Friend will get $100 to spend, enticing them to subscribe. 

• Industry: Fitness
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – For every successful referral, get $50 to spend on Tonal; Referred Friend – Get $100 to spend on Tonal
• Promotion Type: In App
• Call-to-Action (CTA): Share Link

When logged in to the Tonal application, Advocates can select the “Refer a Friend” option under “Settings.” 

From there, they can copy their dedicated referral link and share it with people in their network. Once their referred Friend purchases a Tonal subscription, Advocates will receive a reward email with their gift card to spend in the Tonal Gift Shop.

This not only brings a new customer (the Friend) into their subscription model, but it also brings a new customer (the Advocate) to their shop, effectively upselling their existing customer base.

11. Offer Exclusive Rewards

Yoga International is a fitness subscription business that provides yoga classes online to its subscribers. Advanced yoga courses can be purchased for an additional fee.

• Industry: Fitness, Subscription
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – For every successful referral, get a free course; Referred Friend – Signs up for a 30-day trial
• Promotion Type: Website widget
• Call-to-Action (CTA): Invite friends and get free courses!

But if customers refer their friends to a 30-day free trial, they receive access to a free course that is not included in their membership.

Once the Advocate submits their Friend’s details, the Friend receives an email that invites them to a 30-day free trial. Since Yoga International only offers a 7-day free trial to everyone else, it’s a pretty good deal.

When the Friend signs up, completes the free trial, and begins their paid membership, then the Advocate receives a link to choose their free course.

Offering a free product to the Advocate makes the referral process easy for the Advocate because all they have to do is invite a Friend. 

12. Run A Referral Contest

Running a referral contest is a fantastic way to engage your existing customers, and encourage them to spread the word about your brand. A prime example of this strategy is Burt’s Bees Baby, a company known for its organic cotton baby clothing and accessories.

Burt’s Bees Baby organized a referral contest with tiered rewards, creating a broader incentive for participation. The grand prize was $500 worth of their products. The second place received $250 in products, and $100 worth of products went to the third place. This structure not only incentivized a higher number of successful referrals but also encouraged continued participation, as there were multiple chances to win.

They promoted the contest through various channels, including their website, email marketing, and social media. The call-to-action was clear and enticing: "Refer friends and win up to $500 worth of Burt’s Bees Baby products!"

Here are the specifics of the Burt’s Bees Baby referral contest:

• Industry: Baby Products
• Incentive Type: Contest with Tiered Rewards
• Referral Reward: Up to $500 worth of products
• Promotion Type: Website, Email marketing, Social media
• Call-to-Action (CTA): "Refer friends and win up to $500 worth of Burt’s Bees Baby products!"

By running a referral contest like Burt’s Bees Baby, you can create a fun and rewarding experience for your customers, encouraging them to share their love for your brand with others.

13. Reward Business Referrals

NatureBox reappears on this list of referral program ideas thanks to its clever approach to targeting both individuals and businesses.

• Industry: B2B, Food and Beverage
• Incentive Type: One-sided
• Referral Reward: Advocate - receives $200 for every successful referral
• Promotion Type: Website widget
• Call-to-Action (CTA): Get $200 when you refer a business to NatureBox

The brand makes it easy for customers to discover its referral program for businesses by placing both the Refer A Friend and the Refer A Business widgets side-by-side on the referral program landing page.

When the Advocate refers a business, they receive 10% off their next purchase—even if the business doesn’t sign up.

And if they do?

Then the Advocate receives $200 in NatureBox credit, making the referral incentive even sweeter. The Advocate is rewarded twice in this B2B referral program, giving an extra push for customers to refer businesses to NatureBox.

14. Offer Cash

Afterpay, a buy-now-pay-later app, offers $175 cash rewards to Advocates who refer new Retailers to the app.

• Industry: B2B, Finance
• Incentive Type: Double-sided
• Referral Reward: Advocate - $175 gift card; Friend (Retailer) - 3% introductory rate
• Promotion Type: Website widget - accounts for 46% of referral revenue comes from this placement
• Call-to-Action (CTA): Get $175 for every retailer you refer

By rewarding the individual Advocate with a not-so-small cash incentive, Afterpay is cashing in on new contracts with other retailers. The 3% introductory rate is a nice extra nudge to get retailers onboarded quickly.

15. Set A Purchase Minimum

FIGS, a popular apparel brand that serves healthcare professionals, set up and runs its ”Give $20, Get $20” referral program using Friendbuy’s Shopify Integration. 

• Industry: Apparel
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – Get $20 for every successful referral; Referred Friend – Give $20 off on any purchase above $100
• Promotion Type: Website
• Call-to-Action (CTA): Give $20, Get $20 

FIGS has made it easy for its customers to refer their Friends throughout their customer journey as they have a strong CTA on their referral landing page and across other strategic placements. They even incorporate referrals into their product reviews and Net Promoter Score surveys. 

When compared with other acquisition channels, FIGS achieves outstanding referral metrics with: 

• exceptionally higher customer lifetime values (LTV) 
• higher average order values (AOV) 
• lower cost per acquisition (CPA) 

So what do they offer?

For every referred Friend who makes $100+ in purchases from FIGS, Advocates receive $20. In addition, if the referred Friend’s cart value is $100+, they will also receive a $20 discount. 

To enroll in their referral program, Advocates can head over to their referral page, add their email address and click on “Start Sharing.” 

16. Give Stackable Credit 

Thinx is another popular Shopify merchant that set up its referral program with Friendbuy’s Shopify integration. Using Friendbuy helped them switch from single-use coupon codes as their advocate reward to stackable store credit. 

• Industry: Feminine Hygiene
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – Earn $10 for every successful referral; Referred Friend - Get $10 off their first order
• Promotion Type: Website
• Call-to-Action (CTA): Give $10, Get $10

Advocates get a $10 credit when the referred Friend places their first order. The referred Friend also receives $10 off their first order, which means it’s a double-sided offer. To enroll in the referral program, Advocates need to log in to their account and start spreading their love. 

Learn how to integrate your Shopify store with Friendbuy.

17. Double Rewards During the Holiday Season

byte, an invisible braces company, doubles its referral program reward during the holiday season. How? The brand gave its Advocates a $200 gift card as opposed to the usual $100.

• Industry: Dental Care
• Incentive Type: Double-Sided Offer
• Referral Reward: Advocate – $200 Amazon Gift Card when the referred Friend purchases their aligners; Referred Friend - 75% off on impression kit and $100 off their aligners
• Promotion Type: Website
• Call-to-Action (CTA): Get $200 for every Friend you refer

This offer was not only engaging for byte’s existing referral program members but also for customers who hadn't enrolled in their program yet.

Since the chance to earn a $200 referral reward was only available for a limited time (holiday season), it created a sense of urgency – which made the brand’s Advocates share it even more. 

18. Give To Charity Too

While almost every single one of us loves to give gifts to our friends and family members during the holiday season, many people increase their charity donations during the holidays as well. 

• Industry: Apparel (Subscription-Based)
• Incentive Type: Three-Way-Offer
• Referral Reward: Advocate – $20 off a month’s subscription when the referred Friend subscribes; Referred Friend - $20 off your Friend’s first subscription; Donation - $20 Donation
• Promotion Type: Website
• Call-to-Action (CTA): Gift $20. Get $20. Give $20. 

To take part in the gift-giving fever, women’s clothing subscription brand Nuuly ran a brilliant referral marketing campaign that not only rewarded the Advocates and the referred Friends but also rewarded a charity.

Upon enrolling in their “Gift $20. Get $20. Give $20.” referral program, for every successful referral, Advocates could:

• Get $20 off a month’s subscription
• Give $20 off your Friend’s first month’s subscription
• Gift $20 to a chosen charity for every converted Friend in December

19. Offer Unique Rewards For Certain Holidays

Flaviar once again makes the list. The business already has a solid referral rewards program that runs year-round, offering both Advocates and Friends 50 store credits for every referred customer. This was working so well that Flaviar asked Friendbuy for help launch a “supreme program” by duplicating widgets and offering unique rewards to customers based on certain holidays and seasonal events.

• Industry: Food and Beverage (Subscription-Based)
• Incentive Type: Double-Sided Offer
• Referral Reward: Advocate – A free bottle of whiskey; Referred Friend - A free bottle of whiskey
• Promotion Type: Website
• Call-to-Action (CTA): Get a free bottle of whiskey for every friend you bring to the Club

Flaviar’s two most successful seasonal referral campaigns were:

• Father’s Day - Advocates received a discount when they referred their fathers “so they could taste together”
• National Friendship Day - Advocates and Friends received a free bottle of whiskey to taste together (even if they couldn’t be together)

The results?

Traffic to the referral widget during Father’s Day increased by 75 percent for Advocates. The free bottle of whiskey increased sharing by 24 percent.

Overall, Flaviar saw a whopping 256% increase in referral revenue year-over-year.

Further reading: How Flaviar Grew Referral Revenue by 256% Year-over-Year with Friendbuy.

20. Use Facebook Ads

Bulldog, a men’s skincare brand, taps into Facebook ads to promote their “Give $5, Get $5” referral program. 

• Industry: Skincare
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – Get $5 off Bulldog skincare when the referred Friend makes their first purchase; Referred Friend – Get $5 off on Bulldog skincare
• Promotion Type: Facebook Ad
• Call-to-Action (CTA): Refer a Friend and you both save $5

Using Facebook Ads, Bulldog targets a “lookalike audience” that is similar to their existing audience. This allows Bulldog to expand its reach exponentially periodically throughout the year.

21. Dip Into Social Media Audiences

MeUndies, a creative underwear brand and Friendbuy user, has over 438k followers on Instagram, as of this writing. The brand does a great job at tapping into its follower base with Instagram Stories to promote its “Get $20, Give 20%” referral program. 

• Industry: Apparel
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – Get $20 store credit for every successful referral; Referred Friend – Get 20% off on your first order 
• Promotion Type: Instagram Stories
• Call-to-Action (CTA): Invite your Friends to get 20% off on their first order and get store credit in return

While we recommend a quarterly email blast to remind your audience of your refer-a-friend program, a monthly reminder on Instagram can help attract new customers just from your following—after all, not all followers are paid customers…yet.

Those converting followers will also bring in a Friend as a new customer for double the impact. It’s a low-cost, low-effort way to promote your referral program with a high return on investment.

22. Give A Cash Bonus Up To $500

Chase, a company that offers a wide range of financial services, rather than offering discounts or crediting them with non-redeemable in-store credits, runs a referral program that pays cash. For every Friend you refer to Chase, you’ll receive $50 in cash when they open a qualifying Chase checking account. Advocates can earn up to $500 annually. 

• Industry: Finance
• Incentive Type: One-sided offer
• Referral Reward: Advocate – For every successful referral, earn $50 cash
• Promotion Type: Website
• Call-to-Action (CTA): Refer Your Friends, Get a Cash Bonus Up to $500

A one-sided offer works here because Chase’s cashback scheme on qualifying activities motivates the referred Friend to open a Chase account.

23. Create A Brand Ambassador Program

Pura Vida, a brand that sells hand-crafted jewelry and bracelets, runs its dedicated brand ambassador program. The brand invites select customers to apply to their program via an online form. Once they get accepted, they’ll earn a 10% commission on all the purchases they help generate. And when they meet certain goals, they’ll also get free products from Pura Vida. In addition, Advocates’ friends and family members will also get 20% off their purchases. 

• Industry: Jewelry
• Incentive Type: Double-sided offer
• Referral Reward: Advocate – Earn 10% commission on all referred purchases + additional benefits; Referred Friend – Get 20% off their purchase
• Promotion Type: Website
• Call-to-Action (CTA): Become a Brand Ambassador!

Apart from this, some other benefits include:

• Access to Community Channels
• VIP Giveaways
• Access to Exclusive Content 
• And more!

Next Steps

Customer referrals may be your most important customer acquisition channel yet. Get more referrals with one of these customer referral program ideas. Here are a few articles to support your referral marketing strategy:

• How to Optimize Your Referral Program With A/B Testing
• How to Analyze Your Referral Program Metrics

Don't have a referral campaign yet and you're ready to launch your own customer referral or affiliate program? Here's where to get more referral program information:

• How to Build a Referral Program
• Referral Marketing Best Practices
• How to Promote Your Customer Referral Program

Ready To Get New Customers Through Referral Marketing?

These referral marketing ideas have been working for our customers for years. We've covered a long list of the best referral program ideas currently running, from offering basic discounts for quality referrals to running ads to expand your audience of potential customers.